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The Sony hack: an opportunity to think outside the box

Saturday, December 20th, 2014 by

It’s an interesting time at Sony. November’s hacking has, in a complex and challenging way, given the company an opportunity to think outside the box when it comes to how a distributor can release a film. Now that the traditional theatrical rollout for The Interview has been canceled, the opportunity is there for an exploration of a new strategy and perhaps a deviation from the tried and true release model. This would not be caving in to censorship. On the contrary;  if appropriately and thoughtfully contextualized, this could be a chance to redefine the terms between the hacked and the hackers. Quite in keeping with the American way, in fact. Something to think about in any case…  - JM

 

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