Was Joost’s Demise Predictable?
Posted on Thursday, July 2nd, 2009 by BobThis is not a parlor trick or a cocktail party question. Let’s try to focus on what Joost was all about and whether — in retrospect, or even in prospect — we might have thought that it was not a serious enterprise. The people who promoted it were serious. But was the concept of the business based on a detailed understanding of the internet and media on the internet that would hold out the prospect of success for this venture? (OK — all those who are not into heavy business analysis can leave here!) (more…)



